Google aimed to make their event memorable by blending technology for interactive engagement, with tables to encourage networking and exhibits that combine music and tech.
Task
Lusens aimed to create six touch-responsive interactive bar tables and four touch-based freestanding exhibits that simulate musical instruments, enabling attendees to engage with dynamic content and create music through gestures.
In 2011, through one of its partners, Lusens embarked on a distinctive project with Google Corporation to elevate the experience of a major corporate event in Washington, DC. The task was to design and deliver six custom-designed interactive bar top tables and four touch interactive freestanding exhibits simulating cord musical instruments. This case study explores the need, the challenges, the innovative approach taken by Lusens, and the successful execution of this project.
- Design and Customization: Crafting designs incorporating Google’s branding and seamlessly fitting into the event’s aesthetic and atmosphere.
- Technology Integration: Ensuring the technology was robust enough to handle continuous interaction from multiple users simultaneously, providing a seamless and responsive experience.
- User Experience: Creating an intuitive user interface for both the bartop tables and the musical instrument exhibits, ensuring they were accessible and enjoyable for attendees with varied levels of tech savvy.
- Installation and Logistics: Managing the logistics of installing sophisticated, tech-driven exhibits in a busy event setting without disrupting the event flow.
Lusens’ approach to overcoming these challenges involved a combination of cutting-edge technology, creative design, and strategic planning. Key aspects of our work included:
- Innovative Design: Each bar top table and musical instrument exhibit was custom designed, incorporating Google’s brand elements and designed to enhance the event’s thematic coherence.
- Advanced Touch Technology: We utilize state-of-the-art touch technology and sensors to create responsive and reliable interactive experiences. The bartop tables feature dynamic, engaging content triggered by users’ interactions, while the musical instrument exhibits use sophisticated touch and gesture recognition to simulate playing actual cord instruments.
- UserCentric Experience: Emphasizing the user experience in the design to ensure that interactions were intuitive, enjoyable, and engaging for all participants, regardless of their familiarity with interactive technology.
- Efficient Installation: Careful planning and coordination ensured the seamless integration of the exhibits into the event space, with Lusens’ team managing setup and troubleshooting to ensure optimal performance throughout the event.
Lusens’ approach to overcoming these challenges involved a combination of cutting-edge technology, creative design, and strategic planning. Key aspects of our work included:
The collaboration between Lusens and Google Corporation for this major corporate event in Washington, DC, demonstrated the transformative power of integrating interactive technology into event settings. By combining innovative design with advanced touch technology, Lusens delivered engaging, interactive experiences that resonated with attendees, elevating the overall event atmosphere. This project showcased Lusens’ expertise in creating custom interactive solutions and set a new standard for incorporating technology into corporate events, making them more memorable and engaging for participants.
Lusens interactive donor walls can be found at many of the largest universities, colleges, hospitals, clinics, museums and other non for profit organizations.
We are experts in custom games design and in the creation of interactive experiences that responds to touch and body motion.
We design and build custom digital media experiences from the ground up to achieve your unique goals. We support and maintain our experiences. We provide you with a web-based tool that will allow you to change content.
Our collaborative process and business approach are about engaging stakeholders, so we deliver solutions that meet your needs and exceed your expectations.
All our projects and turnkey, namely, we design games, install and support the systems.
Upon completion of the design, a Lusens team will come to your site to install, test and train your staff on the use of the system.
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