Immersive 360 Projection
The corporation aimed to create an immersive, sensory-stimulating space that combines technology and creativity to forge emotional connections and memorable experiences, adaptable for diverse events.
Task
Lusens aimed to transform a large room into a 360-degree immersive digital environment, using projectors for a unified image and sensors to interact with visitor movements, blending digital and physical realms for a multi-sensory experience.
In 2021, Lusens was presented with an exhilarating opportunity to push the boundaries of immersive technology by a leading multinational corporation. The objective was to transform a large room into a captivating 360-degree multi-sensorial immersive experience, allowing audiences to observe, move within, and interact with the projected environment. This case study delves into the projects by a leading multinational corporation to push the boundaries of immersive technology, challenges, and the innovative solutions Lusens implemented to bring this visionary concept to life.
- Seamless Image Stitching: Achieving a flawless, 360-degree stitched image using eight projectors and several computers and sensors was a technical challenge. It required precise calibration to ensure a cohesive visual experience without visible seams or distortion.
- Sensor Integration and Responsiveness: Integrating multiple sensors to accurately track and respond to the movements of participants in real time demanded advanced technical expertise and calibration to ensure responsiveness and reliability.
- Content Creation and Synchronization: Developing engaging content that could seamlessly integrate with the interactive features and synchronize perfectly across the 360-degree projection required creative ingenuity and technical precision.
- Room Adaptation: Modifying the existing room to accommodate the advanced projection and sensor technology, ensuring optimal visibility and interaction without compromising the integrity of the immersive experience.
Lusens embarked on this ambitious project with a comprehensive strategy encompassing both the technical and creative aspects of creating an immersive 360-degree environment.
Technical Implementation:
- Advanced Projection Technology: Utilized state-of-the-art projectors, high-end computers and proprietary software to achieve a seamless 360-degree image that envelops participants, adjusting for the room’s specific dimensions and surface irregularities.
- Sensor Integration: Deployed a sophisticated array of sensors capable of detecting motion, proximity, and gestures, allowing for interactive experiences that respond to participants’ actions in real time.
Creative Execution:
- Engaging Content: Developed a wide range of dynamic, engaging content tailored to the multinational corporation’s objectives, ensuring each experience was not only visually stunning but also meaningful and engaging.
- Interactivity: Designed interactive elements that encouraged participants to move and explore, creating a dynamic environment that responds and evolves based on their actions.
Lusens embarked on this ambitious project with a comprehensive strategy encompassing both the technical and creative aspects of creating an immersive 360-degree environment.
The project was a resounding success, transforming the room into an unparalleled immersive experience. Participants could step into a digital world that reacted to their presence and movements, blurring the lines between the physical and virtual realms. The installation not only met the corporation’s goal of creating a memorable brand experience but also set a new standard for immersive environments.
The completion of this immersive 360-degree experience project by Lusens marks a significant milestone in using interactive technology to create engaging, multi-sensorial environments. By overcoming the technical and creative challenges, Lusens delivered an innovative solution that exceeded the client’s expectations, showcasing the potential of immersive technology to transform spaces and create deep, impactful connections with audiences.
Lusens interactive donor walls can be found at many of the largest universities, colleges, hospitals, clinics, museums and other non for profit organizations.
We are experts in custom games design and in the creation of interactive experiences that responds to touch and body motion.
We design and build custom digital media experiences from the ground up to achieve your unique goals. We support and maintain our experiences. We provide you with a web-based tool that will allow you to change content.
Our collaborative process and business approach are about engaging stakeholders, so we deliver solutions that meet your needs and exceed your expectations.
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Upon completion of the design, a Lusens team will come to your site to install, test and train your staff on the use of the system.
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