Lbp Model
After developing innovative interactive technology in 2009, Lusens launched the LBP model to expand globally. This approach, focusing on partnerships, propelled Lusens’ growth to 42 countries by 2012 with low overhead costs.
Task
The LBP model aimed to empower partners to exclusively handle Lusens technology in specific areas, involving partner selection, comprehensive training, support system creation, and establishing legal and operational guidelines to ensure quality and protect intellectual property.
Following the successful development of its pioneering multitouch interactive tables and motion interactive floor projection systems based on infrared technology back in 2009, Lusens embarked on a strategic mission to broaden its global footprint. Recognizing the vast potential of its innovative technology in diverse markets, the company introduced the Lusens Business Partnership (LBP) model. This case study delves into the rationale, execution, and outcomes of LBP, highlighting how it facilitated Lusens’ rapid international growth and presence in 42 countries by 2012, with minimal overhead costs.
The LBP model presented several challenges that needed to be meticulously managed:
- Partner Selection: Identifying and vetting potential partners worldwide to ensure they aligned with Lusens’ values and quality standards and had the capability to effectively market and support the technology.
- Training and Support: Developing a scalable training program and support system that could be adapted to different markets and languages while ensuring consistency in the quality of deployment and customer service.
- Legal and Operational Framework: Establishing a comprehensive legal framework to protect Lusens’ intellectual property and interests while providing clear guidelines and support to partners.
- Market Adaptation: Ensuring the technology and marketing strategies were adaptable to diverse markets and could meet varying customer needs and cultural nuances.
Lusens’ approach to executing the LBP model involved several key strategies:
Lusens established a partner program with a strict selection process, comprehensive training covering technical and business aspects, a central support system for resources and expertise, and clear legal and operational guidelines to ensure collaboration and success.
The Lusens Business Partnership (LBP) model represented a strategic and innovative approach to global expansion. By leveraging local expertise and resources, Lusens successfully introduced its technology to 42 countries within two years, with minimal direct investment and operational risk. The LBP model not only facilitated rapid market penetration and brand visibility but also created a sustainable growth model that could be adapted and scaled across different regions. This case study highlights Lusens’ forwardthinking approach to business development and its commitment to fostering strong partnerships to achieve global success.
Lusens interactive donor walls can be found at many of the largest universities, colleges, hospitals, clinics, museums and other non for profit organizations.
We are experts in custom games design and in the creation of interactive experiences that responds to touch and body motion.
We design and build custom digital media experiences from the ground up to achieve your unique goals. We support and maintain our experiences. We provide you with a web-based tool that will allow you to change content.
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